3 Ways to Build Your Business Brand
The common misconception most people have on branding is they focus too much on the way their logo looks, the colors, and banners. Sure, people can identify you through colors and shapes, but branding goes beyond the facade.
Branding is all about your business’ beliefs and how you demonstrate your vision and mission. It builds trust, differentiating you from your competition. It’s not about focusing too much on yourself but rather the inner urge to serve their clients and provide genuineness to help them succeed.
In the long run, having a strong brand develops recognition, trust, and loyalty. Loyalty means having repeating customers! Now, wouldn’t you love that? In a nutshell, branding keeps the attention of your clients/customers.
Here we share the three ways of building your brand’s personal voice:
1. You show genuine emotion
When your marketing efforts are focused too much on yourself, people will care less. Always remember that customers/clients mostly think about how they can get benefits. Their mindset is “What’s in it for me?”. Of course, you should promote your brand, but deliver it in such a way that it is clear and concise that your business is focused on helping them.
Don’t be service/product-centric, this is a sure way of showing your clients that all you want is their money. Tapping into their emotions and treating them like actual human beings with feelings and experiences will not only help your business excel, they will see a brand they can communicate with that is concerned with their well-being. Do this and the money will come naturally.
2. Craft a captivating story
What’s the story behind your business? Is it inspiring? Does it make people want to share your content to their friends? Strong brands know their audience and customers. Who they are and what they do, where they go, and how they spend their days.
Knowing your customers at a deeper level allows them to have a real connection with your business. This can bridge the gap between what you can offer them and addressing their concerns. Having a strong brand goes deeper into the lives of your clients and it can make your business stand-out and memorable.
3. Having awareness
Do you listen to your customers? Do you dive deeper into understanding their real concerns or are you just flying above the surface? To truly listen is to find out the core of their challenges and problems. Get to know the root causes and you’ll soon discover that you are actually able to easily solve them.
Once you understand your clients better, you will always look for ways to improve your offerings and innovate your services or products that will become their go-to solution. Keep learning and keep listening — be consistently aware to keep yourself ahead of the pack.
Remember, branding goes beyond aesthetic looks and goes deeper into the application of your business’ values, mission, and vision. It’s about having a distinct voice that sets you apart from the rest.
By applying these three principles to your business’ branding, you can be sure that your client base will remember you and maybe even refer to your friends. It’s about focusing on giving value to others. When you are generous, people can’t help but be grateful and will want to return the favor.
If you are ambitious and you love to grow your business join our international Facebook group where businesswomen from all over the world share their ideas about growing their business.” And besides that, you’ll get a ton of value from the admin of the group, Tineke Rensen. Check out the website why you should become a member.
About the author:
Tineke Rensen is in business for 30 years. She built an international Outdoor and Survival business from scratch and sold this after 22 years. Tineke was a national whitewater kayaking champion.
She now is one of the most all-round business accelerators you can find. There are very few topics she cannot help you with your business. Many people find it hard to believe when they hear this. How much do you think you know about a topic if you live it day and night for 30 years?
Tineke works with female business owners to grow to their full business potential. She uses her own system the “Blueprint for a Successful Business Makeover”. She is a women’s business coach.
Tineke is the author of “Maximum Business Growth For Women”
If you want to watch business videos with Tineke Rensen you can like the Powerful Business Academy Youtube Channel