So you want more clients… new clients, paying clients, preferably better-paying clients. This is something all businesswomen want, right? More clients mean more sales, more income, and more growth for your business. It’s pretty straightforward.
However, getting more clients has become like an enigma for many female entrepreneurs–– everybody wants it, but few are successful at it. Do you know why?
This is because it seems like a simple sales activity. But it’s actually a complex process that involves many areas of your business. If one of these areas isn’t set up correctly, it throws all the other areas off course, and you’ll find yourself struggling to close deals.
You see, getting more clients and growing your business is a holistic approach. It’s not just about one area. You need to work on all of them if you want to see the results you desire. I summed up all of these areas in a system I created, “The Women’s Blueprint to Business Success,” which you can check out here:
In this article, I discuss Area 1, Mindset; Area 3, Branding; and Area 4, Sales––how they all work together and what you need to take into account when you want to get new clients.
First of all, you have to know who your dream clients are. When you want to have clients, but you don’t know who they are, it is like you are fishing with a tiny little rod in the vast ocean.
When you have narrowed all the variables of your dream client down to all the specifics, you’ll see that fishing will be a whole lot different. It will be like fishing in a small pond where the fish are eager to bite, because you have the right rod and the best food.
You need to know your ideal clients before you can target them effectively. Think about these:
What is it that your dream clients are looking for?
What are their problems and their pain points?
Now that you know who your ideal clients are and what they need, how will they trust that you are the right person to go to? This is where the right positioning comes in.
You already know what your clients need, how will you serve them? What solutions will you provide?
Will you offer coaching or another service? How often will you meet? What do you teach in those meetings? Should you add extras (such as bonuses or freebies)?
The packaging and pricing of your offer is very important. This is a make-or-break action, and you have to have the right package for the right price.
What strategies do you use here to entice your clients to become attracted to your offer?
A common limiting belief for businesswomen is that they are not good in sales. It then becomes something they don’t like to do.
Others who believe they are good in selling, on the other hand, are still faced with deciding what strategy to use and so on.
This is why knowing how to sell your service, whether you believe you’re good in sales or not, is still a critical skill that all businesswomen should have.
Here are just some of the things you should consider when you’re figuring out your sales strategy:
Even when you have a client on the hook, there is still work to do to make sure that you close that deal. What if they say no? Do you just accept this answer or are you going to dig further and find out why they say no?
When objections happen, it means that your potential clients are not convinced enough. So they come up with a reason to not say yes to you now. What do you do to handle this?
When you know for sure that whatever you sell is going to help your client, you are obliged to help them towards a buying decision. That is what selling is all about. Helping people to see why they need your offer, so they won’t remain stuck in wherever they are now.
It is not about pushing, convincing, pulling, persuading.
If that is how you see it, selling will be hard. If you can shift your mind towards the fact that selling is doing your ideal prospect a service, everything else shifts.
And these are a lot of areas. There’s marketing, sales, mindset, branding, finance, positioning, copywriting, design, online marketing. Just to mention the most obvious.
Now all of that seems hard work when you do this with the masculine energy.
But when you initiate these actions with the feminine energy of abundance, trust, allowing and an inner knowing the universe steps in and will help you get the results you desire and deserve.
If there’s anything I learned in my 30+ years of business experience, it’s that the right help and support will propel you to greater heights. Having the right mentorship and encouragement will get you through even the toughest times in your business.
Wouldn’t it be amazing if you have a mentor and a business coach, plus a mastermind group that can teach you and give you more insight on your blind spots? Wouldn’t it be great to have a safe place to openly discuss your ideas so you can work not only on your business but on yourself as well?
I created my new program exactly for this reason. If you feel like this is what you need to turn your business around, now is the perfect time to do it.
If you prefer to ask me directly, let’s have a quick chat here:
I’m sure there are many experiences we can learn from the past year. This new year, we can keep getting better by putting those lessons to use through our goals and business resolutions. The key is to be consistent––not only in one area of your business but in all areas. Your business is a holistic entity after all, and you need a holistic approach to scale and grow it. Learn more about my system, “The Women’s Blueprint to Business Success” here.
My name is Tineke Rensen and I am a business coach for women. I created the system “A Women’s Blueprint for Business Success,” where I work with female entrepreneurs in 9 major areas in their business.
There are many out there who call themselves “business coaches” but have never had their own business. What you need is a business coach who has experience in scaling and growing businesses. And I’ve had plenty. In my 31 years of experience, I’ve become an expert in many areas, and I can help you with whatever topic you need help with. Because it NEVER is about changing just one thing that’ll pivot your business around
If you want to learn more about what makes a good business coach for women check out this article about the 20 questions you should ask a business coach for female entrepreneurs.
Interested to learn how you can work with me one-on-one to build your one-woman gig to a proper business and double your income within a year? Click here now to schedule a quick 15-minute call with me and get started.
Tineke Rensen is in business for 30 years. She built an international Outdoor and Survival business from scratch and sold this after 22 years. Tineke was a national whitewater kayaking champion.
She now is one of the most all-round business accelerators you can find. There are very few topics she cannot help you with your business. Many people find it hard to believe when they hear this. How much do you think you know about a topic if you live it day and night for 30 years?
Tineke works with female business owners to grow to their full business potential. She uses her own system the “Blueprint for a Successful Business Makeover”. She is a women’s business coach.
Tineke is the author of “Maximum Business Growth For Women”
If you want to watch business videos with Tineke Rensen you can like the Powerful Business Academy Youtube Channel
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