Everything we build starts with a foundation. Regardless of whether you are building is abstract or concrete, you have to start with a foundation; and its successor completion depends on how well you build that foundation.
If you have a business or just starting to build one, you need to start with the core: your vision and mission for your company.

You start with your mission. When you set your mission, it should not be about the products or services you provide; it should be about you: who you are and what your goals are. Before you start your business, you must have a mission in mind, since it guides you in making all your business decisions.

As much as possible, it should be your mission, and not anybody else. However, that is not always the case. Businesswomen can sometimes get busy with a consultant who is creating a business mission for them.
Although it is convenient, there’s no one else better to craft your mission than YOU. The mission should match you.  It should move you, and touch you. It should act as a force to propel you, even more, to work hard for your business.

Furthermore, your mission should also attract and move your employees. Otherwise, they’re not a good fit for your company.

Your core values ​​should reflect on your mission. It should be an integral part of knowing what your mission is. For example, if one of your core values ​​is your family, then you’re ignoring yourself, you’re neglecting yourself, then you’ll be in conflict. It’s just a matter of time before guilt starts to sink in. When one of your core values ​​is to be busy and you are busy with other people, then you are also neglecting a part of yourself. The point is your core values ​​should be in sync with your mission and they should be hand-in-hand in building a good foundation for your business or company.

If you are ambitious and you love to grow your business join our international Facebook group where businesswomen from all over the world share their ideas about growing their business.” And besides that, you’ll get a ton of value from the admin of the group, Tineke Rensen. Check out the website why you should become a member.

About the author:

Tineke Rensen

Tineke Rensen is in business for 29 years. She built an international Outdoor and Survival business from scratch and sold this after 22 years. Tineke was a national whitewater kayaking champion.
She now is one of the most all-round business accelerators you can find. There are very few topics she cannot help you with your business. Many people find it hard to believe when they hear this. How much do you think you know about a topic if you live it day and night for 28 years?
Tineke works with female business owners to grow to their full business potential. She uses her own system the “Blueprint for a Successful Business Makeover”. She is a women’s business coach.

Tineke is the author of “Maximum Business Growth For Women”

Maximum Business Growth For Women

If you want to watch business videos with Tineke Rensen you can like the Powerful Business Academy Youtube Channel






Most recent blogposts

How clear is your vision?
A lot of people confuse and sometimes interchange their vision and mission. It should be the other way around. Just to clarify, your mission is the heart of your company, while your vision is a tool to express your mission. That is true for a lot of businesses and companies,…
3 things to know in Financial Planning
If you are starting or thinking of starting your own business, it is a good idea to keep in mind that every business has its risks. Any business, no matter how fool-proof it is believed to be, is a potential for failure if not managed properly. Whether it is an…

Get in touch

You can call, email or send a direct message for a response.

+31 6 51371467
Distributieweg 46, 2645 EJ Delfgauw, Netherlands

Complete the form below. We will respond as soon as possible.