Why Female Entrepreneurs Should Be Very Cautious About Paying For Leads
When it comes to leads, quality trumps quantity. Many lead-gen agencies promise quantity but lack quality leads to provide your business.
Female entrepreneurs need to be very cautious about paying for leads, especially on Facebook. I’m a business coach for female entrepreneurs, and even I have had unfortunate outcomes from hiring people to get leads for my business. The best female entrepreneurs can make mistakes quickly and learn and grow from them, as now I have learned better ways to get leads. However, as I share my experiences, hopefully, you can learn from my experience why you should be cautious paying for Facebook leads.
My Experience With a Facebook Lead-Gen Agency
I hired a Facebook leads generation company to engage with my audience to get appointments. I paid USD 1600 for two months. The company promised a certain number of conversations, but it ended up being a total waste of money.
Unfortunately, the only leads the agency provided were not well-targeted. I had a few conversations, but they were mostly with women who had no clue about doing business and had no money to pay me.
When I have the right leads, I have a 50% closing rate. However, after $1600 and two months, the company had wasted my time with poorly targeted leads and a 0% closing rate.
My Experience With a Facebook Ads Agency
I also worked with a Facebook ads agency to promote my funnel. The agency provided lots of traffic to my page, but no conversion. They explained it away, saying that the page was not performing well to convert their traffic. But I discovered that the traffic they sent to my site was broad, and not my target audience.
I had similar experiences worked with a company on LinkedIn and an individual who worked on Facebook. In the end, I had to drop them all because it wasn’t working out.
How to Judge a Lead-Gen or Ads Company
The best female entrepreneurs will fire an agency if it is not working out for their company. But hiring the right company from the start is even better.
Here are a few tips to know if it will work out to outsource to a lead-gen company.
- If they cannot target your ideal clients, it is not going to work.
- If you don’t have a niche and you don’t know exactly what it is your client needs, it is not going to work.
- If you cannot sell it is not going to work.
- If you need an advertising budget, you need to make sure you can pay at least 2-3 months for testing and finetuning.
- It is not about the number of calls or leads, but about the quality of the leads and how well you speak the language of your leads.
Navigating leads is difficult. Learn from my experience so you don’t have to make the same mistakes.
Know Your Audience
The companies I worked with clearly didn’t know my audience of female entrepreneurs.
So, who exactly is my ideal client as a business coach for female entrepreneurs?
- A businesswoman who is growing her business, most of it on her own
- She is offering a service
- She is very ambitious and has big plans
- She does not have a clear strategy to grow
- She knows she needs to delegate (more) and she does not know how to. She is afraid it takes her even more time.
- She is prepared to work hard
- She is prepared to follow my instructions and can handle my directness
Does that sound like you? If you’re ready to learn more, as a business coach for female entrepreneurs, I offer monthly mastermind classes to help you continue growing your business.
Join a Mastermind Class for Female Entrepreneurs
Try one of our monthly mastermind sessions for just 1 euro ($1,20) the first time you join us. If you enjoy it, you can become a member and take advantage of monthly opportunities for networking, brainstorming and learning, for only 47,- euro/month. This month’s topic is:
I’ll show you my way how to get leads on Facebook and LinkedIn.
The strategies that work for me and with some finetuning, they’ll probably work for you too.
The best female entrepreneurs are lifelong learners, so sign up today to continue learning from other like-minded businesswomen. I promise you won’t regret it.
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About the author:
Tineke Rensen is in business for 30 years. She built an international Outdoor and Survival business from scratch and sold this after 22 years. Tineke was a national whitewater kayaking champion.
She now is one of the most all-round business accelerators you can find. There are very few topics she cannot help you with your business. Many people find it hard to believe when they hear this. How much do you think you know about a topic if you live it day and night for 30 years?
Tineke works with female business owners to grow to their full business potential. She uses her own system the “Blueprint for a Successful Business Makeover”. She is a women’s business coach.
Tineke is the author of “Maximum Business Growth For Women”
If you want to watch business videos with Tineke Rensen you can like the Powerful Business Academy Youtube Channel