Most marketing gurus preach niching down as a way to promote yourself and your brand. The usual advice normally sounds like this “find your niche, niche down, don’t go wide, focus on serving one aspect of the market.
It’s why you see most buyers of knowledge and expertise, or businesswomen wanting to scale their business run towards niche trainings, niche support, and niche products.
And it’s understandable as it only makes sense as they say to “go an inch wide and a mile deep” when attempting to market your business.
However, as a business coach for women and one interested in helping female entrepreneurs find their bearing, I’ll say this, the entire gospel of focusing on niching programs alone in order to grow your business is just plain bad advice.
According to edX on Business Management, core business skills such as business planning, strategy, finance, sales, and marketing, are the backbone of a successful business.
I’ll usually tell the female entrepreneurs I coach that niche programs are really NOT what they need, to thrive.
My many years of coaching and working closely with female entrepreneurs have taught me that growing and upscaling a business usually involves you working on multiple areas in your business simultaneously. It is never one thing because they are all interconnected with one another.
Like the human body, your business thrives when the other parts are doing the same. So, are niche programs bad? Of course not! But their focus is usually on one topic.
A niche program can be on:
How to
No, while all these are great, none of these things alone can guarantee the success of your business. Business success is never about changing just one thing. It is always a combination of various factors. An experienced business coach for women will tell you this!
You don’t NEED an online course when you know nothing about lead generation or getting traffic.
You don’t NEED to know how to speak when you don’t know who your ideal audience is.
Also, You don’t NEED a book when you have no-one to sell it to.
Believe me. As a business coach for female entrepreneurs, I can tell you this, you don’t need a niche program if you’ve not learned how to manage the other important aspects of your business. I spoke on this in my article 10 Business Coaching Scams To Know About, For Female Entrepreneurs. You can check it out.
As a business coach for women my advice to female entrepreneurs is usually to take on a holistic approach when running their business. I hope you’re getting my point?
As a business coach for female entrepreneurs, my take is this, don’t buy niche programs until you’re sure you have a structure that works. Your goal-setting strategy must include every aspect of your business.
Again, I have nothing against niche programs. However, before you go on to buy a niche product, make sure you have certain areas up and thriving. In my post, A Women’s Blueprint For A Successful Business Makeover, I delved deeply into strategic areas every businesswoman must look out for.
What can you see? Where do you see yourself and your business in years to come? How do you perceive yourself?
Your mindset is everything. Beyond buying an online course that teaches you how to create an ebook, your beliefs and most dominant thought are actually the directions your business is headed for.
To succeed in business, you need a winning mindset. You need to put off excuses and embrace possibilities. You must be ready first in your mind to grind and step outside your comfort zone. Your success in business starts with what’s in your mind and not what’s outside of it.
With ONLY a good mindset your business is not going to be a success.
As a business coach for female entrepreneurs, I know what it’s like running a demanding, full-time business. It’s important to have a clear cut-out vision or else you’ll get thrown off balance more often than not. A way to go about this is to plan.
Assess your strengths, your business needs, your purpose, your target audience, your industry, the competition, etc, and plan objectively for how you can scale through these things.
A niche program must align with your business goals. I didn’t just write the book “Maximum Business Growth For Women” because a niche program suggested so.
It must help with drawing you closer to your set targets. It must assist in helping you hit your financial goals for the period in view.
Don’t just skip up to buy a niche program because it’s the current rave. Ensure also that you’ve assessed the needs of your business. Be certain that the niche program you’re about purchasing is what your business really needs to go on to the next phase.
With ONLY good planning your business is not going to be a success
Your brand is a statement of who you are as a business, what you stand for, and the value you can deliver. While it might help, a niche program isn’t primarily what you need to develop a winning brand identity.
As a businesswoman, you must identify your unique offerings, your ideal client, your business values and culture, your voice, your marketing plan for the business. Assessing these things will enable you to develop a brand identity that aligns with your vision for the business.
As a business coach for women, I’ve been able to build a brand that closely aligns with my passion which is helping female entrepreneurs scale & grow their business.
With ONLY good branding your business is not going to be a success
Before you go on to buy a niche program, ensure you have an idea of what clever tools are and how they can help you attract the right clients. Your knowledge of these things should sponsor your desire for a niche program and not the other way around. Tools and automation will save you a lot of time, but when you don’t use them right you will not be able to grow your business.
With ONLY the use of clever tools, your business is not going to be a success
Your team is your first support structure so ensure you hire the right people. A niche program may not be necessary if you have the right set of up-skilled workers. You don’t have to have all that niche knowledge that’s been taught yourself. You need people who can do it for you.
With ONLY a good team your business is not going to be a success
The place of systems and structures cannot be downplayed. Fix your organizational workflow before considering buying a niche program. A niche program only works when there’s a system in place.
With ONLY a good foundation your business is not going to be a success
Your flow is highly important in scaling up that business. You want your creative energy to always be at its peak. Ensure that you learn the art of maintaining your flow. Beyond buying a niche program, if you can achieve this, you’ll have yourself to thank.
With ONLY a flow your business is not going to be a success
I’m a business coach for female entrepreneurs and I can tell you it doesn’t get easier on the way up. However, there’s always someone out there who can help you when you face a hard time in business. Consider getting a coach, a mentor, a business buddy, or joining a mastermind group such as the one I offer.
With the RIGHT Help and Support your business will DEFINITELY have good references to become a success
If you’re a female entrepreneur looking for extra knowledge and expertise look for a GOOD business coach for women because there are many out there who never even had their own business. This advice could make or break your business.
How do you know if someone is a good business coach for women? Check out this article about the 20 questions you should ask a business coach.
My name is Tineke Rensen and I am a business coach for female entrepreneurs. I host monthly masterclasses about various business topics.
The next masterclass is on the 18th of March 8 pm CET (Amsterdam). The topic of the next masterclass will be “How Automation Tools Could Help Cut Out Tasks That Are Wasting Time”. You can check it out here. Try it out!
For the first class, you only pay 1 euro ($1,20), so it is safe for you to check me out. Afterward, you decide if you’ve learned something and whether you want to continue to become a member for 47,- euro/month (with a lot of extra benefits). Or you move on.
However, if you want to take it a step higher and work with me one-on-one to build your one-woman gig into a proper business, click here now to get started.
Join Our Monthly membership mastermind and try us out for just 1 euro the first time you join us.
Tineke Rensen, from Powerful Business Academy, is in business for 31 years. She built an international Outdoor and Survival business from scratch and sold this after 22 years. Tineke was a national whitewater kayaking champion.
She now is one of the most all-round business accelerators and mentors you can find. She helps businesswomen to “Scale & Grow, Make More Impact And Work Less”. There are very few topics she cannot help you with, in your business. Many people find this hard to believe, but hey how much do you think you know about scaling businesses if you live it day and night for 31 years?
Tineke created the system “A Women’s Blueprint To Business Success”. She is a multi-award winning, serial entrepreneur and she is the author of the book “Maximum Business Growth For Women”
You can call, email or send a direct message for a response.
