Why Promoting Themselves Is Difficult For Female Entrepreneurs
From the perspective of your clients, you are your brand or business so there is no reason why you shouldn’t self-promote. But what is self-promoting?
Self-promoting is a great way to increase your brand visibility by establishing yourself as the brand leader. It is especially important for female entrepreneurs and other small business owners. If you are personal branding or self-promoting, you have to express your values to your clients. You need to build a connection with them and ensure confidence. You can communicate with your target audience to build a trusting relationship. This will also help turn potential customers into loyal clients.
Even though times have changed and business is not the same anymore, people still prefer to buy from people. Most small business owners represent their brand, especially in service-oriented businesses. Many of them promote themselves and generate more sales than business owners who don’t. The purpose of self-promotion is to portray your personal strengths and show how your client will benefit from them.
When female entrepreneurs promote themselves, they increase the visibility of their brand. This way, more people know about their brand. They establish themselves as a trusted figure to their target audience and before they know it, they are a recognized brand.
Self-promotion is crucial for a business to grow. As a female entrepreneur, you need to promote yourself to find new clients and appeal to investors. This task may seem easy but most female entrepreneurs consider it the most difficult part of their business development. The reason for this can be:
Women like talking about their responsibilities but dislike talking about their achievements. Society has made women believe getting good work recognized is more than enough. Women are often expected to fit in the “good girl’ image in business and never boast about their achievements. This has led to a lack of confidence in women regarding self-promotion.
When you self-promote, you are exposing yourself to the world. You are more prone to be judged. People will most likely comment on your achievements and the services you are providing. Most women fear judgment and don’t self-promote.
But Self-promotion is an important aspect of business development that can not be ignored. So, you need to overcome whatever is stopping you from promoting yourself. If you don’t know how to do so, consulting a business coach for women or a business coach for a female entrepreneur is not a bad idea.
Every female entrepreneur is fully aware of what they want, how they want it, and what they need to do it get it. But they don’t know WHY they want it. What is the purpose behind what you do? Why does your brand exist? They mostly don’t know the answer to any of these questions. But knowing the WHY of a brand is extremely important in business. The purpose or WHY of your brand drives loyalty and inspires people. In an interview with Simon Sinek, the author of start with WHY and a popular speaker, he said, “ Every person has a WHY and every organization has a WHY.”
After being aware of the WHY of your brand, you must remember to mention it while self-promoting. This will help you gain the trust and loyalty of your clients.
To know more about how to win over potential clients, you may want to consult a business coach for women. Your business coach for female entrepreneurs will help you gain the credibility and trust of your audience.
Overdoing self-promoting can make you look obnoxious, but you shouldn’t shy away from it. You should value yourself and your achievement. You may also brag about them whenever you need to. Self-promoting will help your business grow faster than ever. You may hire a business coach for women or a business coach for female entrepreneurs to help you with self-promotion and other business matter.
If you’re a female entrepreneur looking for extra knowledge and expertise look for a good business coach for women because there are many out there who never even had their own business. This advice could make or break your business.
How do you know if someone is a good business coach for women?
Check out this article about the 20 questions you should ask a business coach for female entrepreneurs.
My name is Tineke Rensen and I am a business coach for women. I host monthly masterclasses about various business topics.
The next masterclass is at 25th of May. The topic of the next masterclass will be: How to build systems. You can check it out here.
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For the first class, you only pay 1 euro ($1,20), so it is safe for you to check me out. Afterward, you decide if you’ve learned something and whether you want to continue to become a member for 47,- euro/month (with a lot of extra benefits). Or you move on.
Or, if…… you want to take it a step higher and work with me one-on-one to build your one-woman gig to a proper business. Click here now to get started.
Tineke Rensen, from Powerful Business Academy, is in business for 31 years. She built an international Outdoor and Survival business from scratch and sold this after 22 years. Tineke was a national whitewater kayaking champion.
She now is one of the most all-round business accelerators and mentors you can find. She helps businesswomen to “Scale & Grow, Make More Impact And Work Less”. There are very few topics she cannot help you with, in your business. Many people find this hard to believe, but hey how much do you think you know about scaling businesses if you live it day and night for 31 years?
Tineke created the system “A Women’s Blueprint To Business Success”. She is a multi-award winning, serial entrepreneur and she is the author of the book “Maximum Business Growth For Women”
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