Female entrepreneurs need to stop sleeping on LinkedIn, especially when almost all business coach for females entrepreneurs swear by it for business-to-business (B2B) interactions. Although Facebook is widely known to be the best social media platform for networking, LinkedIn is used by 97% of B2B marketers for business.

 

LinkedIn has more than 740 million users, 40% of which use it daily, adding up 1 billion interactions monthly. It also has more than 55 million registered companies, making it ideal for B2B interactions. LinkedIn drives more than 50% of social media traffic to B2B sites and has many features that allow you to attract your ideal audience.

But how can you get leads from LinkedIn?

 

3 Ways To Get Leads On LinkedIn For Female Entrepreneurs

 

get leads from LinkedIn

 

There are many ways of generating leads on LinkedIn. A few of them are:

  • Organic Leads
  • Paid Advertising
  • Social Selling

 

To find out more about them, keep reading. I will explain more about them a bit further on.

Before you can start finding leads on LinkedIn, update your profile. Most business coaches for female entrepreneurs think optimizing and upgrading your LinkedIn profile is the first step to generating good quality leads. Here are a few pointers you should consider:

  • Firstly, you need to add a few good keywords throughout your profile to increase visibility.
  • The biggest mistake most B2B marketers commit is thinking that their LinkedIn profile is their CV, which is not the case. Your LinkedIn profile is for addressing the concerns of your ideal clients and giving possible solutions for them.
  • Try to get recommendations of your ideal clients.
  • Add a professional photo to your profile. Your background photo needs to depict what your ideal client is looking for or needs.
  • Make sure people can connect with you. You can add your website link to your profile. If you don’t have a website, at least add your email address.
  • Pin important articles that you have written. This will increase their visibility and your visitors will be able to easily access them.

For reference, check out my LinkedIn profile:

https://www.linkedin.com/in/tinekerensen/

 

Generating Organic Leads on LinkedIn

This is one of the simplest ways of using LinkedIn for lead generation. This is when someone finds your profile by searching your name or getting it in their recommendations. They can come across your profile by typing related keywords as well.

Networking also comes in handy to generate organic leads. If your ideal clients see one of their connections comment on your post, they might check out your profile. They may also take notice of you when their connection tags them in your post.

generating leads on LinkedIn

 

Paid Advertising on LinkedIn

When it comes to increasing awareness of your business, paid advertising is always crucial. It is highly advised by any business coach for women to hire a company to do the paid advertising for you.

There are two different types of paid ads. One is advertising your services directly in the inbox of your ideal clients. Another is advertising yourself in the feed of your ideal audience. Both are fairly effective ways of paid advertising and can easily help you generate high-quality leads.

 

Social Selling To Find Leads on LinkedIn

Business coaches for women reveal that social selling is the best way for female entrepreneurs to generate high-quality leads. You can start generating sales leads on LinkedIn by initiating a personal connection through private messages. To reach people beyond your network, a premium account can help in LinkedIn InMail lead generation.  Your main goal in this conversation is to meet in a call. You also need to determine what the call will be about, depending on your goal. Then, you can get to know each other. Find out if this person can become your potential client. If he or she can, then this will be a sales call. Make sure that you make it clear to the other person that the purpose of this call is not just to get to know each other but also to promote yourself.

generating sales leads on LinkedIn

 

Summing It Up

Although many female entrepreneurs are reluctant to use LinkedIn to their advantage, it is one of the best social media platforms for B2B marketers to promote themselves. You can easily showcase your skills, core values, and services on your LinkedIn profile for your ideal clients to see. These features are what make LinkedIn extremely useful for businesswomen.

If you want to know more about how to generate leads via LinkedIn, you can consult a business coach for women or a business coach for female entrepreneurs.

To find out how you can generate leads from Facebook, you can check out this blog article.

We can do the lead generation on LinkedIn for you–we guarantee you appointments in your calendar.

Let us know if you are interested and contact us at info@tinekerensen.nl

 

 

Learn More

If you’re a female entrepreneur looking for extra knowledge and expertise, look for a good business coach for women because there are many out there who never even had their own business. This advice could make or break your business.

How do you know if someone is a good business coach for women?

Check out this article about the 20 questions you should ask a business coach for female entrepreneurs.

My name is Tineke Rensen and I am a business coach for women. I host monthly masterclasses about various business topics.

The next masterclass is on the 14th of July. The topic of the next masterclass will be: Generating Leads on LinkedIn. You can also check it out here. Try it out!

For the first class, you only pay 1 euro ($1,20), so it is safe for you to check me out. Afterward, you decide if you’ve learned something and whether you want to continue to become a member for 47,- euro/month (with a lot of extra benefits). Or you just move on.

If you want to take it a step higher and work with me one-on-one to build your one-woman gig to a proper business and double your income within a year, without spending a dime, click here now to get started.

 

About the author:

Tineke Rensen

Tineke Rensen of Powerful Business Academy has been in business for 31 years. She built an international Outdoor and Survival business from scratch and sold it after 22 years.

Tineke was also a national whitewater kayaking champion.

She now is one of the most all-round business accelerators and mentors you can find. She helps businesswomen to “Scale & Grow, Make More Impact And Work Less.” There are very few topics she cannot help you with in your business. Many people find this hard to believe, but hey, how much do you think you know about scaling businesses if you live it day and night for 31 years?

Tineke created the system “A Women’s Blueprint To Business Success.” She is a multi-awarded serial entrepreneur and is the author of the book “Maximum Business Growth For Women.

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