Nowadays, everyone wants to start a business. Owning a business gives you the freedom to do whatever you want. You are your boss. Who wouldn’t want that?
Starting a business is no big deal. All you need is an idea. But maintaining and growing a business can be difficult. You have to face many hurdles and difficulties in your path to success.
One of the biggest problems that most business owners struggle with is finding the right client. It is even more difficult to deal with if you are a female entrepreneur.
The first step to a successful business is finding the right clients. But to find the right one, you need to let go of the wrong one first. Many female entrepreneurs struggle to let go of wrong clients. Women are nurturing by nature. They repeat the behavior in business and end up with clients who don’t value their services. Such clients are mostly unable to pay the full price for the services they are offered. Female entrepreneurs end up providing services to them at low prices, which causes a loss in business.
The worst habit you can have as a female entrepreneur is the inability to say no to these clients. Many businesswomen suffer from this habit and end up with the wrong clients who endlessly ask them for favors. So to establish a successful business, you need to learn to value your services enough to say no to anyone unwilling to pay the full price for them. You may also hire a business coach for women to help overcome such bad habits.
We all know how important finding the right client is. But what makes a client right for you?
Most women consult a business coach for female entrepreneurs to find the right client for them. But if you don’t want to hire a coach, here are a few qualities of a good client:
The right client will always value your offers and services. They won’t try to gain favors or offers from you at low prices. They will pay you the full price for the offers you are providing. And they will put them to good use and progress with them. Such clients will make you want to work with them more often.
Sometimes to attract your ideal clients, it is better to start fresh. You often need to rebrand and reposition yourself. The first step to rebranding yourself is to find out the pain points of your ideal clients. You should be aware of the problems they are facing to be able to provide the necessary solutions. After this, you may adjust your brand according to their needs and requirements. You may change the name and the core values of your brand. And you may also change the pricing strategies and packages.
You should try your best to get good remarks from your ideal client. Getting their testimony will help you attract more clients like them.
After you are done finding the right clients for you, the only thing left is having the confidence to be able to sell to them. Selling becomes so much easier when you value your services and have the confidence to sell to better clients. As a female entrepreneur, you should be convinced that the services you are providing will solve your clients’ problem. Most of the selling is using the right words and the right strategies to appeal to your clients. This whole process may seem boring, but selling is fun. It is necessary to grow your business.
To know more about how to build confidence to appeal to better clients, you can invest in a business coach for female entrepreneurs or a business coach for women.
Finding the right client will help you get your business to the next level. You should avoid catering to clients that don’t offer you much. You should be aware of the value and worth of your services and offers. This will help you offer your services to people who are worth your time and effort.
In case you are unable to find the right client or get rid of the wrong client, you should try getting professional help. There are many business coaches for women out there that can help you solve your problems. Hiring a business coach for women is always a good idea.
If you’re a female entrepreneur looking for extra knowledge and expertise, look for a good business coach for women because there are many out there who never even had their own businesses. This advice could make or break your business.
How do you know if someone is a good business coach for women?
Check out this article about the 20 questions you should ask a business coach for female entrepreneurs.
My name is Tineke Rensen and I am a business coach for women. I host monthly masterclasses about various business topics.
The next masterclass is on the 25th of May. The topic will be: How to build systems. You can check it out here.
Try it out!
For the first class, you only pay 1 euro ($1,20), so it is safe for you to check me out. Afterward, you decide whether you’ve learned something and want to continue to become a member for 47 euro/month (with a lot of extra benefits). Or you move on.
Or you may want to take it a step higher and work with me one-on-one to build your one-woman gig to a proper business. Click here now to get started.
Tineke Rensen of Powerful Business Academy has been in business for 31 years. She built an international Outdoor and Survival business from scratch and sold it after 22 years.
Tineke was also a national whitewater kayaking champion.
She now is one of the most all-round business accelerators and mentors you can find. She helps businesswomen to “Scale & Grow, Make More Impact And Work Less.” There are very few topics she cannot help you with in your business. Many people find this hard to believe, but hey, how much do you think you know about scaling businesses if you live it day and night for 31 years?
You can call, email or send a direct message for a response.