What was your goal when you created your business branding? Was it to create a good impression? Was it to look high-end so you can attract high-end customers? Or was it to come across as trendy to keep up with the times?
If you’re anything like me, your aim when you were branding your business was to have a brand identity that resonated with your ideal clients. Something that serves not just your target audience but your business goals as well. Something that distinctly represents who you are and distinguishes you from the rest.
Now, how can female entrepreneurs achieve this?
Before anything else, I must point out that branding and positioning work side by side. They must always be compatible. Not only these, your content and sales strategies must also be in line with how you brand and position yourself. It’s never just one area that you need to work on when you want to make a significant difference to your business. You always need to approach it in a holistic way.
The Women’s Blueprint for Business Success is a system you need to implement when you want to scale your business. It involves 9 areas, with a total of 54 subareas. YES, that is a LOT! I never said that growing a business is easy You can download all the areas of the “Women’s Blueprint to Business Success” here to check which areas you are neglecting at the moment.
But while we’re talking about business branding and positioning, let me share with you some tips I’ve found very effective in my many years as a business coach for women.
How can you know for sure that your target clients will love your branding? Simple. Ask them. What do they think of your logo? Which colors are they attracted to? Which images do they prefer? The beauty of social media and online communities is that you can directly interact with your audience and gather their opinions. What’s even better when you involve your clients is that then it becomes something that they feel attached to, something that they love because they’ve helped you create it.
What exactly are branding guidelines? It’s a document that contains everything about how you and your brand should be represented. It has:
Your visual identity is extremely important when you’re trying to set yourself apart from your competitors. So, don’t skimp on it. Hire a good designer to help you execute your vision of a logo that perfectly embodies what your business is. Do the same for your website, too. It’s the first thing potential clients look at when they want to check you out. Especially when you’re targeting high-end clients, invest in good designers. Trust me, it’s worth it.
Branding isn’t just about visuals. The language you use also has a great impact on whether your message comes across to your target audience the way you want it to. And whether they pay attention to you or not. So be mindful of the tone, the style, and the words that you use. You’ll have a much better chance of being heard by your target audience if you speak their language.
When you know exactly how you want to present your business, make sure that you apply it everywhere––on your website, on your social media channels, in your press releases, publications, and all others. Include your logo where you can, use the same colors, use the same fonts. This will let people know it’s you no matter where they see you. And it will create that standard of quality that your clients will learn to expect from you.
As female entrepreneurs, we know firsthand that the way we present ourselves is a critical factor in growing our business. More so if you are the business. Targeting high-end clients? Make sure you look at the part. Want to appeal to more middle-class clients? Try a more casual appearance. Whoever your ideal clients are, be more relatable to them.
In the end, no matter how you dress, how you do your makeup, or what jewelry you wear, if you don’t have the right attitude, it will not make a difference. Your attitude, how you carry yourself, your confidence, are what really shine through. So, pull your shoulders down, keep your chin up, and own it.
Yes, we all want to sell those high-price tickets. But if you’re not confident enough yet that you can sell it, it will not work. So, start with low prices. Once you’ve sold that three times, you can raise the price. If you sell that three more times, raise it again. And repeat. Don’t buy into the programs, online courses, or coaches that tell you to always go high-end. You should get accustomed to lower pricing first. Let yourself and your mind grow, and the rest will follow.
If you’re a female entrepreneur trying to scale and grow, there will come a point when your business will evolve. When that time comes when your branding doesn’t fit your business anymore, don’t be afraid to change. Embrace a new look and a new feel. Your business branding should always match your goals and your target audience, whether existing or new. And if you do rebrand or up level, the tips I’ve mentioned above will still be relevant and effective. Keep them in mind.
Branding and positioning for business are about good design. And as in any good design, you should prioritize function over form. As a business coach for women, I always ask my clients: What works? Something may look good but may not resonate with your clients or your goals. And if that’s the case, all that work will be futile.
It’s also about setting yourself apart. Making yourself unique. And your approach to this is also unique to you. Every business is different, after all. There is no formula, no one-size-fits-all. And it’s never about just this one area. What will set you apart and drive your growth doesn’t solely depend on your branding and positioning. There’s planning, sales, mindset, and many other areas that you need to work on for your business to scale and grow. A holistic approach is what you really need. And if you need help with this or any area of your business, you can always reach out to me.
My name is Tineke Rensen and I am a business coach for women. I created the system “A Women’s Blueprint for Business Success,” where I work with female entrepreneurs in 9 major areas in their business.
There are many out there who call themselves “business coaches” but have never had their own business. What you need is a business coach who has experience in scaling and growing businesses. And I’ve had plenty. In my 31 years of experience, I’ve become an expert on many areas, and I can help you with whatever topic you need help with. Because it NEVER is about changing just one thing that’ll pivot your business around
If you want to learn more about what makes a good business coach for women, check out this article about the 20 questions you should ask a business coach for female entrepreneurs.
Interested to learn how you can work with me one-on-one to build your one-woman gig to a proper business and double your income within a year? Click here now to schedule a quick 15-minute call with me and get started.
Tineke Rensen of Powerful Business Academy has been in business for 31 years. She built an international Outdoor and Survival business from scratch and sold it after 22 years.
Tineke was also a national whitewater kayaking champion.
She now is one of the most all-round business accelerators and mentors you can find. She helps businesswomen to “Scale & Grow, Make More Impact And Work Less.” There are very few topics she cannot help you with in your business. Many people find this hard to believe, but hey, how much do you think you know about scaling businesses if you live it day and night for 31 years?
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