When you are a female entrepreneur with a new business, I know it can be a challenge to get your name out there. It takes constant marketing just to be able to get recognized by potential customers. It’s a different case altogether to get them to trust you and buy from you. It’s not enough to just advertise anymore. What I’ve noticed is that clients don’t want to feel like they’re being sold to. They want to connect with real people with real-life experiences.
This is why testimonials are one of the best ways to promote yourself and communicate with your client. I know that many female entrepreneurs tend to be uncomfortable when they have to do self-promotion. If you’re feeling the same way, getting testimonials is really the way to go. It’s selling yourself without actually selling yourself, because your customers do it for you. You give your business credibility, without hard selling or self-aggrandizing. In other words, in testimonials, potential customers hear from your current customers why it’s a good decision to do business with you.
If you’ve only just started as a female entrepreneur, getting your first testimonial can seem like a daunting task. And there are many factors that can be at play here. It can be because you lack confidence, or you don’t think you have clients who will do it. Or maybe you just don’t know how to get customer testimonials. If these are your concerns, read on.
As a business coach for female entrepreneurs, it has always been my strong opinion that finding the right clients is all that matters. The right clients will find value in your offers, and will be more open to making statements to recommend you. Not only that, the right clients will further add value to your business with their validation and support. You can learn more about finding your ideal clients here.
You also need to consider the following when picking and choosing potential clients:
When you find a potential client you think you can work with, offer an exchange of service or product for a good testimonial. Lay out what is in for both of you in the deal. Don’t sell yourself short! After all, just because you’re offering a product or service for free doesn’t mean it’s of less quality. When you’re a female entrepreneur trying to grow your business, it’s actually the contrary!
Here are some notes you should discuss with your client:
Testimonials build your trustworthiness and reliability. And when you get your first one, it will be much easier to get more. Especially if you use what you’ve learned in the testing periods to further improve your products or services. And as you gain more confidence in your experience, asking for testimonials wouldn’t be such a strain anymore. But if this is a challenge you need help tackling, you can also consult a business coach for female entrepreneurs.
After everything’s been said, don’t forget to have fun with it! The good thing about having a pilot is that there is not too much pressure and risk. You can just focus on providing a good service, which is what the testimonial will be about in the first place. Remember, if you have a great offer, a great testimonial will come effortlessly too.
If you need help with this or any other area in your business, schedule a free 15-minute call with me here.
If you’re a female entrepreneur looking for extra knowledge and expertise, look for a good business coach for women because there are many out there who never even had their own business. This advice could make or break your business.
How do you know if someone is a good business coach for women?
Check out this article about the 20 questions you should ask a business coach for female entrepreneurs.
My name is Tineke Rensen and I am a business coach for women. If you want to work with me one-on-one to build your one-woman gig to a proper business and double your income within a year, without spending a dime, click here now to schedule a quick 15-minute call with me and get started.
Tineke Rensen of Powerful Business Academy has been in business for 31 years. She built an international Outdoor and Survival business from scratch and sold it after 22 years.
Tineke was also a national whitewater kayaking champion.
She now is one of the most all-round business accelerators and mentors you can find. She helps businesswomen to “Scale & Grow, Make More Impact And Work Less.” There are very few topics she cannot help you with in your business. Many people find this hard to believe, but hey, how much do you think you know about scaling businesses if you live it day and night for 31 years?
Tineke created the system “A Women’s Blueprint To Business Success.” She is a multi-awarded serial entrepreneur and is the author of the book “Maximum Business Growth For Women.”
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