Why Female Entrepreneurs Should Promote Themselves on Social Media
All female entrepreneurs should promote themselves on social media. In fact, according to a study by Facebook Research, out of nearly 100 countries about 80% of businesswomen expressed that social media helps their business. You can use both business and personal accounts to promote yourself as a thought leader in your field and grow your business.
Here are three reasons you should use social media to promote yourself, and in turn, benefit your business.
1.Put a Human Face to the Brand
You can use social media to put a human face behind your brand. People trust people more than brands because we relate better to individuals. Show that you are human, that you make mistakes, and share how you dealt with them. Being transparent on social media will help build brand loyalty and trust.
2.Network with Like-Minded Women
Female entrepreneurs should promote themselves on social media by networking with other businesswomen, finding mentors and becoming a role model. Social media makes it easy to connect with other businesswomen in your niche and give and receive advice.
Businesswomen typically have more interaction on social media than their male counterparts, according to Facebook Research. The study found that one of the top reasons that female entrepreneurs found social media helped their business was building a community and mentorship.
A great way to connect with like=minded women on social media is by joining groups on Facebook and LinkedIn. As a business coach for women, I have a great Facebook page with resources for every female entrepreneur.
3.Grow Your Business
Social media is a great tool to help grow your business, bring in revenue and boost your SEO. Social media helps get your name out there and simply having social media accounts can help improve your SEO ranking.
Plus, it is relatively inexpensive. Social media is an affordable way for female entrepreneurs to promote themselves. You can use social media to organically grow a following, even on a small budget.
Tools to Help Promote Yourself on Social Media
As all female entrepreneurs should promote themselves on social media, here are a few tools recommended by a business coach for women that you can try out:
- BuzzSumo. Use BuzzSumo to find trending influencers and topics related to your niche. They have a free and paid version.
- Google Trends. Google Trends is a free tool that allows you to search for trending topics and keywords.
- Sprout Social. If you use multiple social media platforms, Sprout Social combines your publishing and analytics all in one platform.
- Publer. Publer is another all-in-one platform that allows you to monitor, create, and publish content on your social media.
- Canva. Canva is a free online design tool that makes it easy to create quality content for your social media.
Check out our private Facebook group where we have various promotion packages for businesswomen to promote themselves. In the group, you can become or find a mentor under the ‘mentorship’ section. You can also ask questions to the group, join free live training sessions with a business coach for women, and share your own expertise. Plus, we offer opportunities to promote yourself and your business. Female entrepreneurs should promote themselves on social media and join now to get started.
Check out our various promotion packages for businesswomen
About the author:
Tineke Rensen is in business for 30 years. She built an international Outdoor and Survival business from scratch and sold this after 22 years. Tineke was a national whitewater kayaking champion.
She now is one of the most all-round business accelerators you can find. There are very few topics she cannot help you with your business. Many people find it hard to believe when they hear this. How much do you think you know about a topic if you live it day and night for 30 years?
Tineke works with female business owners to grow to their full business potential. She uses her own system the “Blueprint for a Successful Business Makeover”. She is a women’s business coach.
Tineke is the author of “Maximum Business Growth For Women”
If you want to watch business videos with Tineke Rensen you can like the Powerful Business Academy Youtube Channel